Contact Us

Did Justin Bieber Have a Hand in the Downfall of Blackberry?

Justin Bieber
Bradley Kanaris, Getty Images

Justin Bieber might have indirectly helped sink Blackberry. Wait, what? Why?

Well, The Biebs offered to endorse the product for a small fee and 20 phones in its more fledgling days… And the company said no! So he indirectly may have had a part in the once-mighty company’s recent troubles as it flounders in the smartphone market.

Whoa, right? When in doubt, blame it on Da Biebs.

Despite its former dominance in the marketplace, the company is now struggling and its shares are trading at their lowest right now, as the iPhone and other devices have exploded.

But before everyone and their assistant was outfitted with a BlackBerry, from rank and file employees to celebrities, The Biebs wanted to be a part of the marketing and was turned down. Can you say “Oops?”

In an oral history piece that traced the up and down arc of the company, people who worked in different roles in the company when it was at its apex shared their stories.

It was revealed that the teen sensation, who is directly connected to a young, plugged in and millennial fanbase via Twitter and Instagram (aka the target demo for digital companies) said, “Give me $200,000 and 20 devices and I’m your brand ambassador.”

The idea was pitched to marketing, who said, “This kid is a fad. He’s not going to last.”

That could have been a fatal mistake.

While BlackBerry surged and then sank, having Bieber behind it from the get-go could have pushed it down a very different course. The company might be in a different situation today. The Biebs wields that kind of influence.

Next: See The Biebs' Best Lyrics

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Club Kiss quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Club 97 One contests, events, coupons, presales, and much more delivered to you for FREE.