Justin Bieber Gets Pensive in New Commercial for ‘The Key’

Justin Bieber is giving more clues to "unlock the dream" in his latest TV spot for his new fragrance, the Key.

In the new clip, which follows another commercial featuring a Selena Gomez look-alike dreaming of Biebs, Bieber takes a key and inserts it into a lock. But before then, he gets it from a girl, wears it around his neck and looks somewhat sad. Is the dream a bummer? Or is he sad that the dream is just that -- a dream -- and not real life?