First Financial Equity’s primary objective is to provide personalized customer service with comprehensive financial solutions to meet our diverse clients’ financial goals.


Our clients are our greatest asset. We provide personalized customer service and offer comprehensive financial solutions by designing portfolios to meet each client’s special needs. Our goal is the success of each client’s investing and economic endeavors.

We create an environment where Financial Advisors have the freedom to brand their business so they can set themselves apart from the competition and provide personalized customer service. By providing a flexible platform to a diverse group of Financial Advisors, we are able to meet clients’ special needs and help them reach their financial goals.

Core Values

Integrity - We maintain clear, honest, and realistic communication with our clients. Our recommendations are personalized with our clients’ goals in mind.

Knowledge - We stay current on investment strategies and economic issues thereby assuring our clients that decisions on their behalf are made in the framework of current market conditions.

Innovation - Our goal is to continue to be a leader in offering new services that create unique solutions for our clients. We seek and apply ideas that create a new dimension of performance and success for our clients.

Trust - The matters we discuss with our clients require a great degree of discretion. We are committed to conducting ourselves in a manner that deserves our clients’ confidence.

Personalized Customer Service - Our professional staff provides clients with the personal attention they desire and deserve.