Nike Unveils Be True Collection Featuring NikeLab Air VaporMax and More
Today, Nike presents its latest collection of sneakers and apparel paying homage to the LGBTQ community.
Celebrating the passion and pursuit of sports by all athletes, Nike gets inspired by the LGBTQ community and creates a one-of-a-kind collection dubbed as "Be True." Beginning as a grassroots effort led by passionate employees at Nike, the sixth-annual LGBTQ-inspired collection instills the belief that diversity creates better communities, growth and innovation.
The brand new "Be True" collection features a wide range of apparel and footwear. The apparel line will feature several t-shirts and tank tops with Nike's message of equality and staying true as the graphic design for all garments. The footwear collection will feature four exclusive kicks which consist of—NikeLab Air VaporMax Be True, Nike Flyknit Racer Be True, Nike Air Zoom Pegasus 34 Be True and the Nike Classic Cortez Be True.
The Nike VaporMax will feature a hand-dipped rainbow VaporMax Air unit with the iconic Swoosh dressed in the pride colorways. The Nike Flyknit Racer features an eight-color rainbow Swoosh to honor the original 1978 Pride flag. The Nike Air Zoom Pegasus 34 features reflective materials with an iridescent palette throughout the entire upper. The Nike Classic Cortez stays true to its aesthetic but adds a rainbow ribbon on the tongue to signify the pride flag.
The 2017 "Be True" collection is set to launch on Thurs., June 1, on nike.com and at select Nike retailers. The collection will drop in North America starting Sat., June 5.
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